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Flamin' hot : the incredible true story of one man's rise from janitor to top executive / Richard P. Montañez, with Mim Eichler Rivas.

By: Contributor(s): Material type: TextTextPublisher: New York : Portfolio/Penguin, [2021]Description: xvi, 220 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780593087466
  • 0593087461
Subject(s):
Contents:
Introduction: Let Your Hunger Be Your Guide -- You Are Flamin' Hot -- Act Like an Owner 101 -- Learn to Think Like an Executive -- The Best Ideas Are Served Hot -- Don't Be Afraid to Look Ridiculous (Shh! Because Greatness Often Comes in Ridiculous Forms!) -- The Power of "What If? What Then?" Makes It Worth the Risk -- Creating Your Flamin' Hot Sales Pitch -- When They Come For You, Change Your Game -- Why Words Matter and Other Leadership Lessons -- Believe That There Is Greatness in You.
Summary: "The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Montañez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Montañez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Montañez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage-or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Montañez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream"-- Provided by publisher.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 338.7664 M764 Available 33111010532527
Total holds: 0

Enhanced descriptions from Syndetics:

Now a Hulu feature film directed by Eva Longoria

Read the story everyone is talking about- how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at Frito-Lay.

Richard Montanez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them.

Having taken a job mopping floors at Frito-Lay's California factory to supporthis family, Montanez took his future into his own hands and created the world's hottest snack food- Flamin' Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top foodscientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Montanezwas forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.

Flamin' Hot proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.

Introduction: Let Your Hunger Be Your Guide -- You Are Flamin' Hot -- Act Like an Owner 101 -- Learn to Think Like an Executive -- The Best Ideas Are Served Hot -- Don't Be Afraid to Look Ridiculous (Shh! Because Greatness Often Comes in Ridiculous Forms!) -- The Power of "What If? What Then?" Makes It Worth the Risk -- Creating Your Flamin' Hot Sales Pitch -- When They Come For You, Change Your Game -- Why Words Matter and Other Leadership Lessons -- Believe That There Is Greatness in You.

"The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Montañez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Montañez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Montañez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage-or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Montañez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream"-- Provided by publisher.

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