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You, Inc. : the art of selling yourself / Harry Beckwith, Christine Clifford Beckwith.

By: Contributor(s): Material type: TextTextPublication details: New York : Warner Business Books, 2007.Edition: 1st edDescription: xx, 316 p. ; 20 cmISBN:
  • 0446578215
  • 9780446578219
Other title:
  • You, incorporated
  • Art of selling yourself
Subject(s):
Contents:
Sixteen Candles and shrewd waitresses : what people buy -- From kissing in China to Graceland : planning and preparing -- Hogs, apples, and writers' underwear : communicating -- Two key skills : listening and speaking -- From Robin Williams to Dr. Jekyll : relating -- Flying wigs, snakes, and demons : attitude and beliefs -- Sex (finally), and other important stuff : tactics and habits -- The $18 million sandwich and the dinosaur : successes and delightful failures -- Three thoughts, one wish.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658.85 B397 Available 33111005012527
Total holds: 0

Enhanced descriptions from Syndetics:

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself , Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

Sixteen Candles and shrewd waitresses : what people buy -- From kissing in China to Graceland : planning and preparing -- Hogs, apples, and writers' underwear : communicating -- Two key skills : listening and speaking -- From Robin Williams to Dr. Jekyll : relating -- Flying wigs, snakes, and demons : attitude and beliefs -- Sex (finally), and other important stuff : tactics and habits -- The $18 million sandwich and the dinosaur : successes and delightful failures -- Three thoughts, one wish.

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