The art of social media : power tips for power users / Guy Kawasaki and Peg Fitzpatrick.
Material type:
TextPublisher: New York, New York : Portfolio/Penguin, 2014Description: xii, 196 pages : illustrations ; 19 cmContent type: - text
- unmediated
- volume
- 1591848075
- 9781591848073
- Social media : power tips for power users
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Dr. James Carlson Library | NonFiction | 302.231 K22 | Available | 33111007690783 |
Enhanced descriptions from Syndetics:
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media --the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."
Includes bibliographical references and index.
How to optimize your profile -- How to feed the content monster -- How to perfect your posts -- How to respond to comments -- How to integrate social media and blogging -- How to get more followers -- How to socialize events -- How to run Google+ hangouts on air -- How to rock a Twitter chat -- How to avoid looking clueless -- How to optimize individual platforms -- How to put everything together.
"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.