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Roadside MBA : back road lessons for entrepreneurs, executives, and small business owners / Michael Mazzeo, Paul Oyer, Scott Schaefer.

By: Contributor(s): Material type: TextTextPublisher: New York : Business Plus, 2014Edition: First editionDescription: xxiv, 279 pages : map ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1455598895 (hbk.)
  • 9781455598892 (hbk.)
Other title:
  • Roadside Masters of Business Administration
Subject(s):
Contents:
Prologue: Lighthearted (and in search of footwear) we take to the open road -- Scaling a business -- Establishing barriers to entry -- Product differentiation -- Setting prices -- Managing your brand -- Negotiating effectively -- Hiring -- Incentives for employees -- Delegation -- Battling the big boys -- Strategy is a continuous process.
Summary: "While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A light bulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics"--Provided by publisher.
List(s) this item appears in: Small Business and Self-Employment
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658 M477 Available 33111007576784
Total holds: 0

Enhanced descriptions from Syndetics:

In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere ( Bloomberg Businessweek ).



While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.



Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.



Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.

Includes index.

Prologue: Lighthearted (and in search of footwear) we take to the open road -- Scaling a business -- Establishing barriers to entry -- Product differentiation -- Setting prices -- Managing your brand -- Negotiating effectively -- Hiring -- Incentives for employees -- Delegation -- Battling the big boys -- Strategy is a continuous process.

"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A light bulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics"--Provided by publisher.

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