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Marketing for dummies / Jeanette McMurtry, MBA.

By: Material type: TextTextSeries: --For dummiesPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2023Copyright date: ©2023Edition: 6th editionDescription: xiii, 382 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119894872
  • 1119894875
Other title:
  • Marketing
Subject(s):
Contents:
Marketing in a thriving consumer culture -- Building a strategy for LTV and ROI -- Executing across channels -- Powerful ways to build sales through email, websites, and SEO -- Setting your brand up for sustainable sales -- The part of tens.
Summary: Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library On Order Processing
Total holds: 1

Enhanced descriptions from Syndetics:

Pump up your business with the latest, greatest marketing techniques

This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.

Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Includes index.

Previous edition: published as by Jeanette McMurtry and Alexander Hiam. Hoboken: John Wiley, 2017, first edition written by Alexander Hiam, 1997.

Marketing in a thriving consumer culture -- Building a strategy for LTV and ROI -- Executing across channels -- Powerful ways to build sales through email, websites, and SEO -- Setting your brand up for sustainable sales -- The part of tens.

Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.

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