101 mission statements from top companies : plus guidelines for writing your own mission statement / Jeffrey Abrahams.
Material type:
TextPublication details: Berkeley : Ten Speed Press, c2007.Description: 147 p. ; 18 cmISBN: - 1580087612 (alk. paper)
- 9781580087612 (alk. paper)
- One hundred and one mission statements from top companies
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
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Main Library | NonFiction | 658.4012 A159 | Available | 33111005172826 |
Enhanced descriptions from Syndetics:
Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success.
Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values.
Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.
Part 01: How to use this resource : Companies are like people: they need a mission ; A blueprint for success ; Target audience: this mission's for you ; Length: how long is long enough? ; Key words ; A step-by-step guide to writing a mission statement -- Part 02: The companies and their statements.