The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /
Sugarman, Joseph, 1938-
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Copywriting handbook Joseph Sugarman. - Chichester : J. Wiley, ©2007. - xix, 338 pages : illustrations ; 24 cm
"An Adweek book"--Cover.
Includes bibliographical references (pages 325-326) and index.
Understanding the process -- Understanding what works -- Proving the points: ad examples -- Utilizing your copywriting skills.
"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--Jacket.
9780470051245 0470051248
GBA678453 bnb
013552420 Uk
Advertising copy--Handbooks, manuals, etc.
Handbooks and manuals.
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Copywriting handbook Joseph Sugarman. - Chichester : J. Wiley, ©2007. - xix, 338 pages : illustrations ; 24 cm
"An Adweek book"--Cover.
Includes bibliographical references (pages 325-326) and index.
Understanding the process -- Understanding what works -- Proving the points: ad examples -- Utilizing your copywriting skills.
"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--Jacket.
9780470051245 0470051248
GBA678453 bnb
013552420 Uk
Advertising copy--Handbooks, manuals, etc.
Handbooks and manuals.