The Adweek copywriting handbook : (Record no. 306337)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01876cam a2200385Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm79477593 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200130142107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070122s2007 enka bf 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IQU |
| Language of cataloging | eng |
| Transcribing agency | IQU |
| Modifying agency | YDXCP |
| -- | UAB |
| -- | UKM |
| -- | BAKER |
| -- | VP@ |
| -- | BTCTA |
| -- | FDA |
| -- | OCLCF |
| -- | OCLCQ |
| -- | OCL |
| -- | JID |
| -- | GILDS |
| -- | OCLCO |
| -- | OCLCA |
| -- | OCLCQ |
| -- | OCLCO |
| -- | NFG |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA678453 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013552420 |
| Source | Uk |
| 019 ## - | |
| -- | 71347434 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470051245 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470051248 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)79477593 |
| Canceled/invalid control number | (OCoLC)71347434 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 659.132 |
| Item number | S947 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | NFGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sugarman, Joseph, |
| Dates associated with a name | 1938- |
| 245 14 - TITLE STATEMENT | |
| Title | The Adweek copywriting handbook : |
| Remainder of title | the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / |
| Statement of responsibility, etc | Joseph Sugarman. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Copywriting handbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester : |
| Name of publisher, distributor, etc | J. Wiley, |
| Date of publication, distribution, etc | ©2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 338 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | "An Adweek book"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 325-326) and index. |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc | "For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--Jacket. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the process -- Understanding what works -- Proving the points: ad examples -- Utilizing your copywriting skills. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy |
| Form subdivision | Handbooks, manuals, etc. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Handbooks and manuals. |
| Source of term | lcgft |
| 9 (RLIN) | 8873 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Adweek book. |
| 994 ## - | |
| -- | C0 |
| -- | NFG |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NonFiction | Main Library | Main Library | 01/22/2020 | 1 | 11 | 9 | 659.132 S947 | 33111009581394 | 07/10/2024 | 06/19/2024 | 06/19/2024 | 24.00 | 01/10/2020 | Adult Book |