The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman.
Material type:
TextPublication details: Chichester : J. Wiley, ©2007.Description: xix, 338 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9780470051245
- 0470051248
- Copywriting handbook
- Adweek book.
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Main Library | NonFiction | 659.132 S947 | Checked out | 07/10/2024 | 33111009581394 |
Enhanced descriptions from Syndetics:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
"An Adweek book"--Cover.
Includes bibliographical references (pages 325-326) and index.
"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--Jacket.
Understanding the process -- Understanding what works -- Proving the points: ad examples -- Utilizing your copywriting skills.