Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.
Material type: TextPublication details: New York : Kaplan Pub., c2009.Edition: Rev. and updated edDescription: xxiii, 205 p. : ill. ; 24 cmISBN:- 1427798613
- 9781427798619
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Adult Book | Dr. James Carlson Library | NonFiction | 659.133 S486 | Available | 33111005854654 |
Enhanced descriptions from Syndetics:
Make People Talk. With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Ever wonder why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored? Discover why some products become huge successes without a penny of promotion - and why some multi-million-dollar advertising campaigns fail to get noticed.
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?